Seagraves Strength and Conditioning Logo

Phil Seagraves, owner and operator of Seagraves Strength and Conditioning, reached out to me in search of a logo for his training studio in Plain City, OH. Phil purchased his mentor's gym and merged their clientele, so he needed a powerful, dynamic logo to represent the new studio. After doing some icon exploration, we were both drawn to the Celtic knot and found that the rounded letters of the business name could form a woven logomark. The symbolism of the Celtic knot goes hand in hand with the idea that fitness and health should be a lifelong journey.